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Station Profile 

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Hot Adult Contemporary - WHSB

Format Description

Playing all the hits 107.7 The Bay.

Reach thousands of active consumers each week with 107.7 The Bay.

107.7 The BAY is Alpena only CHR/Top 40 station that plays all contemporary hits from today’s biggest stars.

107.7 The BAY targets women 18 to 49 years of age and Adults and Women 18 to 34.

107.7 The BAY targets affluent females in their prime spending years. 

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107.7 The BAY Artist Profile: Artists include: Ed Sheeran, Maroon 5, Taylor Swift, Selena Gomez, Coldplay,, Maroon 5, The Weekend, Fall Out Boys, Rihanna, Bruno Mars, Katy Perry, One Direction and more. 

107.7 The BAY is committed to its continued level of involvement in the community. 107.7 The BAY provides the perfect atmosphere for successful advertising:a potent and effective sales force, and a loyal support staff dedicated to providing quality service.

Market your business to thousands of active consumers every week.

107.7 The BAY is unsurpassed in community involvement, up-to-date news and weather, and listener promotions. It’s your music, your station!

107.7 The BAY's CHR format is America’s No. 1 format by weekly cume.

Demographic Profile 

107.7 The BAY delivers listeners with a high disposable income in their prime spending years.

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Age::107.7 The BAY targets affluent adults in the prime 18 to 49 demographic. The median age of the average listener is 28, which is perfect for reaching the 18-34 and 25-54 demographic.

Gender: Females 12+ living in America favor the CHR format. Aproximitly 60% of Q92's audience is female, and 40% male. Over 70% of this consumer group falls significantly into the 18 to 44 age group.

Household Income: Q92 's listeners have earning power.

- Over 25% of CHR listerners in America have an annual household income of $25,000 to $50,000. 
- Over 20% of CHR listeners in America have a annual income of $50,00 and $75,000.
- Approximately 35% of CHR listen in America have an income over $75,000.

Occupation: Q92 targets individuals who are employed full time in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

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Investments: Q92 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Education: Q92 listeners are well educated.Over 60% of Americans who listen to CHR music have attended college.

Activities: Q92 attracts listeners who are very active participating in exercise and fitness, biking, golfing, and hiking. Q92 listeners enjoy going out to music concerts, sporting events, bars and restaurants more so than the average American.

Get exposure to thousands of potential customers each week with Q92.

 

Lifestyle Profile

107.7 The BAY targets home owners. A huge category with these consumers is home improvement and home decorating.

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In the past year many of 107.7 The BAY listeners have spent money on painting or wallpaper, remodeling bathrooms and kitchens, landscaping, carpeting or floor covering, replacing windows and other home improvements.

Where Listeners Live: Allen County: 81.9%, Adams County: 2.4%, Huntington County: 2.0%, Whitley County: 4.8%, Wells County: 2.8%. Source: Nielsen –Sp 14

Activities: 107.7 The BAY attracts listeners who are very active participating in exercise and fitness, biking, golfing, and hiking. HOT1079 listeners enjoy going out to music concerts, sporting events, bars and restaurants more so than the average American.

107.7 The BAY targets listeners with purchasing power in the Fort Wayne and surrounding areas.

 

107.7 The BAY Listeners

107.7 The BAY has wide demographic appeal with consumers who have purchasing power!

woman carkeys 3- 107.7 The BAY listeners purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTV's, digital video recorders (TiVo) and digital cameras.
-  Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoy going out to restaurants often every month. Over 80% went out in the past month.  
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: 107.7 The BAY targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: 107.7 The BAY attractslisteners who are very active participating in exercise and fitness, biking, golfing, and hiking. 107.7 The BAY listeners enjoy going out to music concerts, sporting events, bars and restaurants more so than the average American.

107.7 The BAY listeners are in their prime income and spending years.


Here's Why 107.7 The BAY Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

107.7 The BAY format allows advertisers to reach a large consumer group that can’t be reached with any other station.

 

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107.7 The BAY Weekday Programming

107.7 The BAY’s
 lineup includes Darrel Kelly, with a light-hearted humor, trivia, and up-to-date news with Phil Heimerl. 
- Midday brings Max to the airwaves on 107.7 The BAY..She offers a music-heavy mix of the best hits for your workday. 
- Andy is on the air from 2 until 7pm on 107.7 The BAY.. Get your favorite songs and the best tweets of the day,.


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Sponsorship Opportunities

-The Bert Show
-Studio Sponsorship
-Trending at 12
-Music Made Hot by
-HOT 9 at 9
-HOT Mess Mix Show
-Hot Mess Mini Mix Show
-Best of the Bert Show
-Dawson McCalister
-News, Weather & Traffic


107.7 The BAY Coverage Map
100,000 WATTS
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